If your site is technically up but slow, confusing, or poorly structured for China users, China website optimization comes before more acquisition spend. I focus on speed, structure, and channel fit.
Teams with an existing site that underperforms for China audiences on speed, UX, or discoverability.
Best when you can change templates and hosting settings. Pure media buying without site changes will not help enough.
High bounce or slow LCP for China users
Structure and navigation confuse Mandarin-first visitors
You need a prioritized optimization backlog
You are preparing for a campaign and the site is not ready
Fake China SEO with purchased links
Projects that cannot change hosting or templates
App store ASO as the only need
Speed, clarity, and crawl where it applies.
Heavy assets and far origins.
Navigation and labels that do not match local expectations.
Campaign traffic hitting global pages that do not convert.
No reliable view of China-user behavior.
A scoped optimization sprint with a ranked backlog and implementation for the top items.
What actually costs time to first useful paint.
Navigation, key landing templates, and language clarity.
Ship the highest impact fixes in the sprint.
Validate improvements from available vantage points.
Measure, fix, remeasure.
Speed, paths, and business goals.
Rank fixes by impact and effort.
Ship the agreed set.
Confirm gains and list the next round.
Baseline and after notes
Implemented fixes in scope
Remaining backlog
Recommendations for hosting or channel follow-ups
Optimization cannot replace a missing local offer.
Some improvements require hosting changes you must approve.
Domestic search ecosystems have their own rules. We stay honest about what a global brand site can achieve.
Campaign creative is out of scope unless added.
Speed, SEO, and campaigns.
It can include technical readiness. Full Baidu ecosystem campaigns need local channel partners.
From available China-relevant tools and vantage points, plus template-level engineering fixes.
Yes if we have access to change what matters. Platform limits get named early.
Usually fix speed and landing clarity first, then spend.
Optimization often sits beside China builds and WordPress work.
Web work for teams shipping in or into China. Bilingual communication, practical stacks, local constraints.
WordPress setups that account for hosting, CDN, WeChat entry points, and performance for China audiences.
Crawlability, indexation, Core Web Vitals, and on-page signals. You get a prioritized fix list, not an 80-page dump.
A short paid trial to see how we work together before locking a larger scope.
From early-stage startups to established brands. A few of the names I've built with.
Real outcomes from real collaborations.
I've worked with Mighil on multiple projects, ranging from web development to digital marketing and SEO. He has consistently delivered projects on time, with a strong focus on quality and attention to detail. On the web development side, I was particularly impressed with the architecture and overall approach to the project. His documentation was thorough and well structured, which made the work easy to understand and maintain. What I appreciate most about Mighil is his reliability and commitment. He also brings valuable suggestions based on his experience rather than simply executing what is asked. I would confidently recommend him to anyone looking for a dependable and knowledgeable professional.
Pekoe Technologies
Working with Mighil on my website has honestly been one of the best decisions I've made for my business. He's not just technically skilled, he actually takes the time to understand what I'm trying to build and translates that into something that works. He's patient with my endless tweaks, quick to respond, and always finds a smart solution when something isn't working the way I imagined. What I appreciate most is that he treats my site like it's his own project, not just a job to check off. If you're looking for a developer who's reliable, talented, and genuinely invested in getting it right, I couldn't recommend him more.
Haggard Cosmetics
Mighil has been our go-to partner for everything website, AI, and technology related. What sets him apart is that he doesn't just solve problems, he constantly keeps us updated on new possibilities and how we can use them to create innovative solutions for our clients. He's also been incredibly reliable and a valuable part of our growth journey. We know we can always count on him to figure things out and make things happen.
WIT Business
I worked with Mighil when he was marketing manager at my early-stage startup, and he was one of the people I relied on most. He took real ownership of his work: he communicated clearly, executed fast, and raised issues early rather than letting them slide. He was also a real thinking partner. I often turned to him to pressure-test startup ideas, and he always brought candid, well-reasoned perspectives that went well beyond his role. I trust him completely and would happily work with him again!
Dorix LLC
All thanks to Mighil for creating a website for my home bakery, and it has been an absolute game changer for me. He has been able to make a website that is aligned with my vision. He took the time to walk me through the backend and taught me how to make edits, and much more. His SEO optimization has started paying off. I would 100% recommend Mighil, he's knowledgeable, incredibly supportive and cares about the success of the project he takes on.
Nannu's Bakester Company
It is more than pleasant to work with Mighil. His knowledge and experience are impressive, and he has proven that on numerous occasions. This made him grow to be a solid asset for our company in the past year.
WP Twan
I thoroughly enjoyed my time working with Mighil. I came to know him as a truly valuable asset to any team focused on getting things done professionally within the field of web development or SEO. He is customer focused, honest, dependable, and hard-working. Beyond that, he is an impressive communicator who is always clear and direct.
North Route