Adding languages is easy to fake and hard to do well. I set up website internationalization—locale routing, hreflang, and translation workflows—so each market can rank and read cleanly without duplicate chaos.
Teams expanding into new languages or cleaning up a messy multilingual setup that confuses Google and users.
Best when you already have a primary site and know which markets matter. Brand-new products still finding their first market should wait.
You are adding a second language or fixing broken hreflang
Locale URLs, subfolders, or domains need a clear strategy
Translation happens with freelancers or a TMS and needs a sane workflow
China or regional variants need careful handling
Machine-translate the whole site overnight requests
SEO hacks that cloak different content by IP
Projects with no capacity to maintain translations after launch
Duplicates, weak signals, and workflows that rot.
Missing return tags, wrong locales, and conflicts with canonicals.
Mixed subfolders and parameters with no consistent pattern.
Auto-translated pages that are indexable but useless.
Editors with no clear map of which locale owns which URL.
Scope covers architecture plus implementation on an agreed set of templates and locales.
URL pattern, default language behavior, and regional variants.
Correct pairing across templates that matter.
How translations enter the site without breaking structure.
Crawl checks and Search Console reviews for the new locales.
Strategy first, then template-level implementation.
Languages, domains, legal pages, and who owns translations.
Choose URL strategy and template rules.
Routing, tags, navigation, and sample locale pages.
Crawl, Search Console, and editor handoff.
Documented locale strategy
Implemented routing and hreflang on agreed templates
Editor or translator workflow notes
Validation checklist for new locales
Architecture cannot fix unmaintained translations.
I do not pretend machine translation alone is a market strategy.
Legal and payment localization may need specialists in your target country.
Ongoing translation capacity has to exist after launch.
URL patterns, hreflang, and translations.
Usually subfolders for simpler SEO and ops. Exceptions exist for brands and China setups. We choose from constraints, not dogma.
I can coordinate structure and QA. Professional translation is usually your linguists or a vendor.
No. It makes the site eligible and coherent. Content and demand still decide outcomes.
Yes. Cleanup is common. We prioritize templates that earn money first.
Often paired with technical SEO and regional builds.
Crawlability, indexation, Core Web Vitals, and on-page signals. You get a prioritized fix list, not an 80-page dump.
Web work for teams shipping in or into China. Bilingual communication, practical stacks, local constraints.
Websites and web apps on maintainable stacks. Shipping the product, not a slideshow of frameworks.
A short paid trial to see how we work together before locking a larger scope.
From early-stage startups to established brands. A few of the names I've built with.
Real outcomes from real collaborations.
I've worked with Mighil on multiple projects, ranging from web development to digital marketing and SEO. He has consistently delivered projects on time, with a strong focus on quality and attention to detail. On the web development side, I was particularly impressed with the architecture and overall approach to the project. His documentation was thorough and well structured, which made the work easy to understand and maintain. What I appreciate most about Mighil is his reliability and commitment. He also brings valuable suggestions based on his experience rather than simply executing what is asked. I would confidently recommend him to anyone looking for a dependable and knowledgeable professional.
Pekoe Technologies
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Haggard Cosmetics
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WIT Business
I worked with Mighil when he was marketing manager at my early-stage startup, and he was one of the people I relied on most. He took real ownership of his work: he communicated clearly, executed fast, and raised issues early rather than letting them slide. He was also a real thinking partner. I often turned to him to pressure-test startup ideas, and he always brought candid, well-reasoned perspectives that went well beyond his role. I trust him completely and would happily work with him again!
Dorix LLC
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Nannu's Bakester Company
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WP Twan
I thoroughly enjoyed my time working with Mighil. I came to know him as a truly valuable asset to any team focused on getting things done professionally within the field of web development or SEO. He is customer focused, honest, dependable, and hard-working. Beyond that, he is an impressive communicator who is always clear and direct.
North Route